My Journey
HELLOO..I’m Fathima Rishna. A Digital Marketer based in Calicut with a BBA Degree from the University of Calicut.My journey in the world of marketing began with a strong foundation in business,and now I’m passionate about applying my skill to the ever-evolving digital landscape.
I Specialise in various aspects of digital marketing,including SEO(Search Engine Optimisation),Content creation,Social media management,and Online advertising.My goal is to help businesses of all sizes connect with their target audience,grow their online presence,and achieve their marketing objectives.
I’m always exploring new trends,tools,and strategies to stay updated and provide fresh,effective solutions.I believe that successful digital marketing combines creativity with data-driven decisions to deliver measurable results.
Why Digital Marketing?
Digital marketing is crucial for businesses because it enables them to reach target audiences more effectively, build brand awareness, generate leads, and drive sales, all while being cost-effective and measurable. It allows for targeted advertising, real-time campaign tracking, and the ability to adapt strategies based on data and market changes.
1. Increased Reach and Targeted Advertising:
- Digital marketing allows businesses to reach a wider audience than traditional methods like print or radio.
- It enables targeted advertising based on demographics, interests, and online behavior, maximizing the impact of marketing efforts.
- Digital marketing is generally more cost-effective than traditional methods, allowing businesses to get more mileage from their marketing budget.
- It’s easy to track and measure the performance of digital campaigns, providing valuable data for optimization and maximizing ROI.
- Digital marketing allows for real-time monitoring of campaign performance, enabling businesses to make adjustments and optimize strategies quickly.
- This adaptability is crucial for navigating changing market conditions and staying ahead of the competition.
- Digital marketing helps businesses build brand awareness through various online channels like social media, search engines, and email marketing.
- It fosters customer engagement through personalized content, interactive campaigns, and online communities.
- Digital marketing provides detailed data on campaign performance, allowing businesses to make informed decisions about future strategies.
- This data-driven approach ensures that marketing efforts are focused on what’s working best, leading to better results.
- A website allows businesses to reach a global audience and explore new markets.
- Digital marketing can be used to target specific regions and languages, making it an effective tool for international expansion.
I'm Expertise In
Web Development
Web development refers to the overall process of creating websites or web applications, including the project’s design, layout, coding, content creation, and functionality. It involves using a combination of programming languages
Social Media Marketing
Social media marketing (SMM). It involves building connections with your target audience, creating engaging content, and engaging with followers to achieve marketing and branding goals to our bussiness
Search Engine optimisation
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. T
Search Engine Marketing
Email Marketing
Email marketing is a type of digital strategy where business send commercial messages. It’s a direct marketing approach used to promote products, share news, drive sales, and foster customer loyalty
Content Marketing
Frequently Asked Questions.
why Digital Marketing Important?
Digital marketing is essential as it helps businesses reach a wide audience cost-effectively. It allows for targeted messaging, better engagement, and real-time performance tracking. With the ability to connect globally and interact with customers anytime, it enhances brand visibility and fosters customer loyalty.
How can small businesses benefit from digital marketing?
Digital marketing helps small businesses reach a wider audience affordably. By using tools like social media, SEO, and email marketing, they can target specific customers and track performance. It boosts brand visibility, drives sales, and allows small businesses to compete with larger companies online.
How does SEO improve online visibility?
SEO boosts online visibility by optimizing a website to rank higher in search engine results. By using relevant keywords and improving content and site performance, it helps attract more organic traffic, making it easier for potential customers to find the site.
What is the difference between organic and paid digital marketing?
The key difference between organic and paid digital marketing is in how traffic is generated. Organic digital marketing uses methods like SEO, content creation, and social media engagement to attract visitors naturally, without paying for placement. It focuses on long-term results through content and optimization. Paid digital marketing involves paying for ads on platforms such as Google Ads or social media to quickly drive traffic. While it delivers faster results, it requires continuous spending to maintain visibility.
Elevating Digital Marketing with the Power of AI
Artificial intelligence (AI) is reshaping the landscape of digital marketing, fundamentally altering how brands interact with consumers and optimize their strategies. As technological advancements accelerate, businesses are harnessing AI to improve operational efficiency, deliver personalized experiences, and make more informed decisions, leading to more effective marketing tactics.Artificial intelligence is a field of science concerned with building computers and machines that can reason, learn, and act in such a way that would normally require human intelligence or that involves data whose scale exceeds what humans can analyze.Artificial intelligence (AI) applications are software programs that use AI techniques to perform specific tasks. These tasks can range from simple, repetitive tasks to complex, cognitive tasks that require human-like intelligence.
My Certifications
Happy Client
Ann Maria
“Our law firm had such a positive experience working with TSEG and especially with FATHIMA RISHNA has been an incredible ally — always responsive, insightful, and genuinely invested in helping us grow. Her expertise across digital marketing disciplines, content marketing,web design, made a real difference in our strategy and results. It’s rare to find someone so professional, approachable, and easy to work with. I truly appreciate her support and would highly recommend TSEG to anyone looking for a reliable, forward-thinking digital marketing partner.
Martin Luther
Working with FATHIMA RISHNA delivered outstanding results in a short period. The strategies used by Her boosted the traffic on the website by 120%. she used the in-depth analytical approach as per our requirements to make the brand visible on all social media platforms.
Get Hold Of...
Have a question?I love helping others.feel free to get in touch with me if you have any queries or suggestions.